Why Samsung Phones Popularity Has so Increased in the Last 5 Years

The Samsung phones are a market leader in 2021. However, this phone has seen a significant rise in popularity in the last five years. It waged a long battle with its competitors before making a solid presence in the global mobile market. Samsung has invested a lot of money in innovation and consumer research in the last decade. As a result, their products excelled in the previous five years. 


It combined elegance, style, and stunning modern configurations within a flexible price bracket. Hence, it became successful in influencing multiple segments of the mobile market. You can get some of the best smartphones from Samsung. Today, you can easily get a Samsung phone under 15000.

  • Research and innovation – Samsung has invested a lot of time and money in research and innovation. Its latest phones come with the best configuration like a good memory, good processor speed, high-end camera, and sleek design. 

  • Price Range– Samsung believes in competitive pricing. It has handsets for every budget segment. The range starts below 10000 and can go well beyond 100,000. 

  • Design – Elegant designs and world-class GUI make Samsung phones unparalleled compared to some of the handsets manufactured by other brands. The brand launches sleek phones in very attractive colors. The visual appeal of Samsung phones is also responsible for making them one of the world's most searched mobile phone brands.

  • Customer Service – It is one of the most important areas of product success. A successful product needs to be backed by quality customer service. Samsung mobile phone has an excellent after-sales record. It resolves every customer complaint quickly. This has helped them in retaining their brand reputation.

  • Social Presence – The aggressive digital marketing strategy of Samsung has been backed by an equally robust Social media presence. Today, Samsung patrons are aware of upcoming phones through digital channels. This helps in creating a high degree of customer interest in upcoming product launches. Samsung is one of the most highly searched topics on Google! Thanks to years of consumer research and successful strategy implementation.

Are you planning to purchase a Samsung phone at Zero Down Payment and easy EMIs? Opt for Bajaj Finserv EMI Network Card. The EMI Network Card allows EMI purchases, credit cards, loans, and business loans to its patrons. It also allows the users to make purchases from the Bajaj Mall at the convenience of their homes.
Location: India

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