How Realme Achieved so Much Popularity in India

A few years ago, a Realme smartphone was unheard of, but nowadays, you can’t get enough of the up-and-coming brand. Smartphone users in India wouldn’t have imagined that a brand like Realme, starting off as a sub-brand under the Oppo umbrella, would’ve enjoyed the immense popularity it is witnessing today.

Owning a good quality device has been a dream for many averages and low-income consumers in India, as the majority cannot afford the specs and features that premium brands like Samsung and Apple offer. Coughing up more than a month’s salary for a smartphone is far from what the majority of Indian consumers living in smaller Indian cities, or those barely meeting their household needs on a monthly basis can afford.

Nonetheless, with deals and discounts, smartphones have become the prized possession of many Indians, even those who initially thought they’d never invest in a mobile phone. The Realme smartphone offers consumers the chance to own a brilliant handset across price points.

The brand was created as recently as May 2018, and its creator, Sky Li wishes to provide value for money devices that offer users a comprehensive experience that comes close to several of the pricier brands. By blending cutting-edge technology and IoT, Realme brings advanced smartphones to the Indian consumer. Besides this, trendsetting features and experiences that are found in flagship phones can be enjoyed in a Realme mid-range mobile. 

Increasing Standards

At the start of 2020, Realme announced that it would undertake a dual strategy in producing its smartphones, calling this “Smartphone plus IoT”. In June 2020, Realme had 35 million international smartphone users. With year-on-year growth at an unprecedented 157%, ranking as the world’s number 1 brand according to this factor, Realme is going places in India too.

A Realme mobile phone under 15000 INR with 4GB RAM, battery capacity of 4,000mAh +, and a strong performing MediaTek processor is a possibility for many users in lower segments of society to own.

The brand’s mission in India is to serve the majority of the population in this ever-developing market -- the youth. Letting more youngsters have a “happy life” via the advantages of technology is the company’s mantra. Within a year of its formation, Realme had entered the Indian market with a bang, as well as the markets of Thailand, Singapore, Malaysia, Indonesia, Pakistan, Nepal, Bhutan, Bangladesh, Egypt, France, England, the UAE, Spain, Italy, Russia, and its native China. 

The Indian Advantage

Realme initially started targeting markets by launching its first phones in 2018 in India, and not in its motherland China. It wanted to crack the Indian smartphone market, attracting young smartphone users to its cheap handsets, albeit with quality tied in. Realizing that Realme smartphones would be a hit with this vast consumer base, Realme sold its phones (and still does) online, primarily through e-commerce platforms like Amazon, cutting retail costs.

By trimming costs of production and advertising, as well as infrastructure, Realme is able to give affordability to the consumers. Knowing that Indians base a lot of their purchases on status, the brand targets this mindset in Indian youth who lap up Realme’s models with enthusiasm, as they feel they get both value and smart technology.

Phones that function smoothly can run apps seamlessly and have batteries that last appeal to Indian consumers, not to mention the stylish appearance of Realme handsets. For budget users, Realme offers C-series phones with 2/3GB RAM and superb MediaTek chips. Additionally, with easy connectivity in the remotest of places, more people in small towns look for affordable smartphones. In the Covid age, Realme is set to go even higher up the sales ladder as consumers are assured of reliability. 

Buy your Dream Realme Phone

You can buy the Realme smartphone you have been dreaming of with attractive discounts by shopping at the Bajaj Mall. Affordability is assured, as you can pay for your Realme smartphone in no-cost EMIs.